News & Updates

A Decade of Success at Morcon

This week marks 10 years since Joe Raccuia purchased Morcon Tissue from the Morris Family.

Over the past decade, Morcon Tissue has flourished under Joe Raccuia’s, ownership. Company growth, culture improvements, business achievements and strategic investments have led to a business that has a bright future ahead.

Company Growth: 

Morcon Tissue has experienced impressive growth over the past 10 years. The company has expanded its product offerings, its customer base, and its market presence significantly. Sales and revenue have consistently seen large year-over-year increases, and the company has successfully ventured into new market segments and regions. What began as a business with $20M in revenue when Joe purchased Morcon, is now on pace to reach $100M+ in revenue in 2023.

One of the key drivers of this growth has been Morcon Tissue’s commitment to innovation and product development. The company has introduced a range of environmentally friendly and sustainable tissue products, which have not only helped meet the growing demand for eco-conscious solutions but have also differentiated Morcon Tissue in the market.


Company Culture: 

The company’s culture has also evolved under Joe’s leadership, fostering a sense of teamwork, innovation, and continuous improvement. Morcon Tissue now places a strong emphasis on employee engagement and development. Employee training programs and initiatives to enhance work-life balance have created a positive and motivated workforce.  Additionally, Morcon Tissue has established a culture of environmental responsibility. The company has adopted sustainable manufacturing practices, reduced its carbon footprint, and actively supports various community and environmental initiatives. This commitment to sustainability aligns with the values of both employees and customers, further strengthening the company’s brand reputation.

Machine Investments: 

Over the past decade, Morcon Tissue has made substantial investments in cutting-edge machinery and technology to enhance its manufacturing capabilities. These investments have played a pivotal role in the company’s growth and its ability to deliver high-quality tissue products efficiently.

State-of-the-art production machinery has allowed Morcon Tissue to:

  1. Increase Production Capacity: The acquisition of advanced machinery has significantly boosted production capacity, enabling the company to meet the growing demand for its products. This increased capacity has also allowed Morcon Tissue to scale its operations effectively.
  2. Improve Product Quality: Modern equipment has improved the precision and consistency of manufacturing processes, resulting in superior product quality. Customers have come to rely on Morcon Tissue for dependable and high-quality tissue products.
  3. Enhance Sustainability: Many of the new machines are designed with sustainability in mind. They are energy-efficient and contribute to the company’s efforts to reduce its environmental footprint. This aligns with Morcon Tissue’s commitment to sustainability. Check out our Green Seal products!
  4. Innovation: Advanced machinery has facilitated the development of innovative products, including those with eco-friendly materials and packaging. These products have helped Morcon Tissue stay ahead of market trends.

By leveraging technology and automation, the company has not only increased efficiency but has also ensured that its operations are well-positioned for the future.

Looking ahead, Morcon Tissue will continue to explore opportunities for technology adoption and automation to further streamline processes and reduce costs. These investments will be integral to the company’s future growth and success.

Joe Raccuia’s vision and the dedication of the entire Morcon Tissue team have been instrumental in the company’s growth and success, and we are committed to building on this foundation in the years to come.

    Morcon Tissue