Last month, Morcon Tissue attended the International Sanitary Supply Association Show, or ISSA for short, in Las Vegas Nevada. Exhibitors from all over the world showcased their offerings from robotic vacuums, telescoping window cleaners, the latest cleaning chemicals and of course, towel, tissue and napkin products.
An industry that is typically taken for granted, the ISSA show shines light on the amazing products that are developed on a global scale to help keep facilities clean.
In our fourth year exhibiting at the tradeshow, we greatly increased the footprint of our booth. Coinciding with the ISSA theme of innovation, Morcon came in strong with the launch of a new digital catalog to present our wide range of product offerings in a more intuitive and efficient manner. The messaging here is throw out those sell sheets, Morcon is now offering a digital solution that will be available on touch screen monitors, tablets and smartphones!
Visitors in our booth were also able to play a Morcon Memory matching Game with the chance to win their very own poo emoji stress relief! Complete with music and sound effects (including a toilet flush for incorrect matches) the digital game was a huge hit.
Just ask President and Owner Joe Raccuia his thoughts on Morcon entering the digital realm: “We’re a progressive alternative to the majors and in our fast-paced world, we want to provide our partners with information at their fingertips. Digital platforms are accessible anytime, anywhere and we want to make selling Morcon easier for our distributors .”
The Morcon Team was thrilled with the outcome of this year’s exhibit! Countless compliments from both clients, potential customers and even show labor on the design of our booth and innovative application made the show a success. Our VP of Sales, Laura Morris, viewed the show as a huge success, “The 2019 ISSA show was our most successful show to date. Our customers are the best in the industry and are eager to grow with Morcon.
The heavy traffic and interest in our booth reinforces that Morcon understands the needs of the customer. The new Morcon iCatalog is another example of how Morcon understands our market place. Morcon mobile technology will provide our sales team and our customers instant access to product specs and other tools that will increase the effectiveness of selling. The Morcon sales team prides itself on being relationship driven and the new iCatalog will be used to strengthen these relationships! ISSA 2019 was a perfect place to launch our digital platform!”
Morcon will finish this year strong and cannot wait to see what 2020 will bring. “Like” us on Facebook (@morcontissue) and LinkedIn (@morcontissue) to follow along our exciting journey.